“Surely a DJ knows what is going to get the dance floor full. Why not leave it to them, after all they are the professionals?”
Well, yes, they certainly do. The thing is when we have a private party, or a wedding there are several ties between the people attending that makes every event unique. These can be cultural, age related, musically diverse, or sometimes not any of those things. There is not a “typical” wedding or party these days. A DJ can work out a crowd over a period of time, but why not go in with some actual background & do some prep, before the event starts, so everything kicks off with a bang, instead of the DJ having to spend the early part playing some things that could quite likely alienate many of the guests for the rest of the evening?
At Hi-Life Entertainment we have a music planner that asks clients a group of questions. “What do you want”, yes of course. “What don’t you want“? The answers to that question are far more helpful. Then there is drilling into details about music policy on the night, like requests, attitude to cheese / guilty pleasures, what they want the DJ to do on the mic, etc. (Usually the answer to that latter is a minimal approach to make necessary announcements, but otherwise keep the music running, but bespoke is… well bespoke, we roll with what you want).
Being an agency, we have a wide variety of people on our books. Whilst all have a very wide scope in terms of their music knowledge, sometimes there is a client brief that ticks a box for one, over others. Having the music in advance, it avoids a square peg being put in a round hole. Instead you have someone who knows A LOT about what they are being asked to play.
You only have to read our feedback from people who were expecting the standard mobile DJ offering, to be blown away that their night was better than they had dreamed of & their guests were talking about it for months after. Just Google us or visit us on FB, to see how both the process & delivery on the night actually worked out for our clients.
Is it going to cost more?
Well, yes, “Disco Dave” is out there. No contract, cash on the night, no questions asked. We have to pay high quality DJs a decent rate, provide great sound & lighting, PLI insurance of £10 million, pay our taxes & NI & comply with GDPR requirements regarding your data, including passwords, addresses, phone numbers, etc. This comes at a cost. The cost of a wedding or party these days is not cheap & ending the night, (the bit most people talk about), with a flat pancake in terms of entertainment is a poor choice. You pay to get a professional service, but you might be surprised that it is quite reasonable when you get a quote.
Visit our contact link, or just drop me an email to mark@thehi-life.co.uk , giving me as much information as you can.
Thanks for reading,
Mark Hepworth, Hi-life Entertainment
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